iCar Suite unifies mobile listing management for car dealers.
Automotive
Carsome
Product Designer
Mobile App
Overview
iCar Suite is a platform that enables car dealers to post and manage their vehicle listings online. Prior to this project, dealers relied entirely on a web dashboard to manage listings, purchase credits, and track approvals. There was no dedicated mobile app to support dealers who needed to perform these tasks on the go.
This project involved designing the iCar Suite dealer mobile app from scratch to extend core dashboard workflows into a mobile-first experience.
For this project, I collaborated closely with another Product Designer, Yu Qing as well as the Head of Product and the engineers.
Problems
Before the introduction of the mobile app, dealers faced several challenges when managing their listings and operations.
No mobile dealer experience
Dealers could only manage listings, credits, and packages through the web dashboard, limiting flexibility and slowing down daily operations when away from a desktop.
Lack of real-time listing updates
Dealers had no immediate visibility into whether their listings were approved, pending, or rejected, often requiring manual checks on the dashboard.
High friction for frequent tasks
Common actions such as purchasing credits or creating new listings required multiple steps on the web dashboard, making quick updates inconvenient.
Solutions
A dealer-focused mobile app was designed from scratch to support essential listing and account management workflows. The solution prioritised mobile accessibility, speed, and clarity, allowing dealers to perform critical actions without relying on the web dashboard.
By translating core dashboard functions into a mobile-first experience, the app empowers dealers to manage their business more efficiently throughout the day.
Core Features
Dealer dashboard
The mobile dashboard provides quick access to essential actions such as viewing drafts, purchasing credits, and buying listing packages. Dealers can also easily view all listings by status—published, pending, rejected, or draft—offering a clear overview at a glance.
Credit management
Dealers can purchase credits directly within the mobile app without returning to the web dashboard. Credit balances and expiry dates are clearly displayed, helping dealers avoid unused or expired credits.
Real-time notifications
Dealers receive notifications when listings are approved or rejected, removing the need for manual status checks and enabling faster responses to required changes.
Outcomes
The introduction of the mobile app significantly improves flexibility and efficiency for car dealers using iCar Suite.
Overall, the mobile app extends iCar Suite's platform beyond the desktop, better supporting dealers’ real-world working patterns.
Conclusion
This project demonstrates the impact of designing a mobile experience from the ground up for business users.
By designing the dealer app from scratch, the solution brings critical workflows into a mobile context without sacrificing clarity or control.
The project highlights how thoughtfully extending an existing platform into mobile can improve efficiency, responsiveness, and overall user satisfaction in a B2B marketplace.
