Cult Creative's Employer Dashboard

Dashboard

Company

Cult Creative

Role

UI/UX Designer

Industry

Talent Recruitment

Date

2022

Introduction

As part of this mission, the Employer Dashboard was introduced to streamline job posting and improve employer workflows. This case study highlights the design process and features developed to create a user-friendly Employer Dashboard.

About Business

Cult Creative is an all-in-one portal that empowers creators and brands to collaborate, create, and elevate. With a growing talent pool of over 13,000 creatives across Southeast Asia, the platform bridges the gap between brands and creators, helping transform ideas into captivating, quality content.

Problem

Employers faced challenges with managing job postings and navigating the payment system for job tokens. Key pain points included:

  1. Lack of a centralized overview of active and past job postings.

  2. No clear visibility into job stages or application statuses.

  3. A cumbersome process for purchasing tokens and tracking account billing

Objectives

  1. Design an intuitive Employer Dashboard to simplify job posting and management.

  2. Provide a centralized overview of job activities and stages.

  3. Create a seamless token purchase and billing experience.

  4. Enhance the overall user experience to boost employer engagement and satisfaction.

Research

The research focused on Competitor Analysis to identify best practices and innovative features that could elevate the Employer Dashboard. The analysis included a detailed study of similar platforms offering job posting and talent management services. Key insights gained included:

Centralized Job Overview

Successful platforms provided a unified dashboard where employers could view all active and past job postings, along with their status. This feature simplified job management by reducing the need for extensive navigation.

Streamlined Job Posting Processes

Competitor platforms emphasized ease of use in their job posting flow. By breaking the process into clear, manageable steps, they minimized user effort and increased efficiency.

Actionable Insights

Competitor dashboards included features such as reminders, actionable alerts (e.g., applications pending review), and quick access to frequently used tools. This ensured employers remained proactive in managing their postings.

Define

Based on the research findings, the problem statement was redefined:

"Employers require a streamlined dashboard that provides a comprehensive overview of their job activities, simplifies job management, and enables seamless token purchasing to enhance their hiring process."

Key Feature #1

Dashboard Overview

  • Display a snapshot of key metrics such as actions required, job activity, and application statuses.

  • Include a visual representation of job stages and active jobs for quick insights.

Key Feature #2

Job Management

  • Provide a dedicated space to view, edit, and manage active and past job postings.

  • Offer filters and search functionality to simplify navigation.

Key Feature #3

Account & Billing

  • Create a user-friendly interface for purchasing tokens and managing billing information.

  • Allow employers to track token usage and payment history with ease.

Results

By implementing these features, the platform aims to simplify the hiring process, improve employer satisfaction, and support the seamless collaboration between brands and creatives.